Overview
BUYAR combines augmented reality and artificial intelligence to give businesses a new way to present products and understand customer behavior.
Traditional product photos and videos are passive. BUYAR makes them interactive — customers can place, rotate, and explore products in their own space before making a purchase decision.
The Problem
E-commerce has a fundamental limitation: you can't interact with products online. Returns cost retailers billions annually because customers' expectations didn't match reality.
Meanwhile, most businesses have no way to understand how customers interact with their products digitally. They see clicks and conversions but nothing about the engagement itself.
The Solution
BUYAR addresses both problems:
- Interactive AR products — Customers view products in their environment through their phone camera. Supports furniture, apparel, accessories, and more
- AI-powered analytics — Tracks interaction patterns: what customers look at, how long they engage, which angles they explore
- Customizable dashboards — Business owners see real-time engagement metrics without needing data science expertise
- Reporting and insights — Automated reports that translate engagement data into actionable recommendations
- Scalable platform — From a single product catalog to enterprise-scale deployments
The platform uses ARKit for iOS and ARCore for Android, ensuring broad mobile coverage without requiring users to download a dedicated app.
Results
Currently in beta with businesses exploring the platform for product visualization, customer engagement, and sales optimization.
Key Takeaway
AR in business isn't about novelty — it's about reducing the gap between digital browsing and physical experience. When customers can interact with products before buying, confidence goes up and returns go down.